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stand out from the crowd

To stand OUT, you must first stand UP

build a brand with personality

thebrandarchitect

Every day your ideal customer is bombarded by marketing messages. Every single minute of every day your customers are swimming in a sea of sameness.

Your customers need to know who you are, what you stand for and how you can help them INSTANTLY.

The Brand Architect are business & marketing specialists helping businesses leverage story & strategy to get single minded and amplify their business growth.

We work alongside business owners, utilising our extensive experience growing some of Australia’s biggest and best loved brands to build real, sustainable, strategic plans to grow your leads, your revenue and your profits as efficiently as possible. Get in touch and book a workshop tailored to your business needs today.

Get it done

In our Business Backbone Workshops

Get cracking on the big picture thinking you know you need to do in order to grow. Our fast paced,  face-to-face Business Backbone Builder workshops will help you nail:

  1. Your magnetic, meaningful customer profile
  2. Your most profitable market niche
  3. Your point of difference vs your competition
  4. Your brands linguistic, visual & social voice
  5. Your unique, cohesive brand story
  6. Your brands revenue & profit potential
  7. Your trade & export opportunities
  8. Your 1,3,6 & 12 month plan to thrive

You walk away with the big picture thinking done, a robust business structure and an immediately actionable plan to grow.

testimonial author
I have just completed the Business Backbone Builder workshop. IT. WAS. AMAZING. Stacey helped me gain clarity on my brand, including defining my target audience, brand values, and building a kick ass marketing funnel that I'm confident will really take my marketing and jewellery business to the next level! We worked through the many many many things that had been holding my business back, and that I didn't have the time or confidence to tackle myself. Being one-on-one, these workshops are super targeted, which means no time wasted trying to adapt strategies designed for other people's businesses to your own. Who has time for that! I love how Stacey knows exactly how to tease out those ideas, inspirations and thoughts that have been bubbling away under the surface and articulate them into a strong, cohesive brand. Highly highly recommend. I would give her 10 stars if I could!
Fairina Cheng
Fairina Cheng Jewellery

Our Philosophy

thebrandarchitect

Have you ever pondered the injustice in the fact that your local hot, drippy, beetroot-y burger shop barely turns a profit whilst your suburb McDonalds makes money hand over fist?

It’s sadly often not the best products that win. It’s those businesses with the best brand positioning.

A unique and compelling brand story, consistently communicated will ensure you connect authentically, will set you apart from your competition and will allow you to exchange more value with your customer. It can compel them to chase you rather than the other way around.

At the Brand Architect we aim to demystify marketing for product creators.

Our mission is to build brands that are rooted in story, coloured by brand personality, articulated with clear tone of voice and shepherded by benefit driven message hierarchy.

Above all, we genuinely love to help business owners uncover the things that make them interesting.

Here we are

Product Obsessives, Storytellers & Business Builders

thebrandarchitect
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Kristy Chilman
Managing Director and Owner
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Kristy Chilman
Managing Director and Owner
Having recently taken the mantle of owner and Managing Director of The Brand Architect, Kristy is passionate about ensuring happy, profitable customers. As comfortable around a spreadsheet as she is setting the cat amongst the pigeons in the design studio, this former Marketing Director is a natural strategist and all round force to be reckoned with.
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Nina Canet
Digital Marketing Manager
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Nina Canet
Digital Marketing Manager
A Facebook Ads ninja, Nina has close to 2 decades experience in media, marketing & entrepreneurship. A digital marketing machine additionally skilled in CRM, SEO, SEM, PPC, email automation & website analytics, Nina has the ability to cut through all the techy jargon and get to the heart of her clients marketing objectives.
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Madeline Clare
Designer
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Madeline Clare
Designer
Utilising her own unique modern, minimalist aesthetic Madeline is adept at turning our client’s visions into the sort of design that isn’t just beautiful – it’s usable. Working on everything from logos, illustrations, web design, packaging, digital & print Madeline is the yin to our copywriter’s yang, bringing personality filled brands to life creatively, consistently and professionally.
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Heather Cox
Account Manager
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Heather Cox
Account Manager
Her main remit is to be the client spokesperson at TBA and she loves it. Heather spent more than a decade in marketing, commercial, and relationship management roles in telecommunications retailer and supplier environments giving her a broad range of experience across the marketing mix. A social media tragic and on-the-side content curator, Heather is a natural copywriter. Like all the best Australians, she’s an import from across the ditch.

We help build the big brands of tomorrow

What we do

We’ve worked with some of the worlds biggest and best loved brands, as well as many growing Australian businesses. We’ve even owned an enterprise (or four) ourselves. Click on the images below for detailed descriptions of our previous client work.

Like what you see? We'd love to help you grow.