You’ve probably heard that content is king but we disagree. GREAT content is king.
Crafting great copy is a skill you probably haven’t thought much about until you try to do it yourself. Throwing words on a page isn’t enough. Accuracy isn’t enough. It’s about building a connection.
Successful brands connect with consumers in a human way. Strong brands have backstories, and personalities and a distinct ‘tone of voice’. Without a clearly articulated brand personality, the most well-defined business proposition is meaningless.
You might have heard us say that good copy isn’t about you, it’s about your customer. It’s your opportunity to show your customer that you understand them, their wants, needs, their problems and that you’re offering solution. If you can do that – and make them like you, then you’re on your way to a sale.
We tell simple, powerful brand stories. Our copywriters spent their childhoods with their nose in a book, cultivating a love of language and get a real kick out of nailing a brand personality on the page.
When it comes to copywriting, we aim for a smooth collaborative process and a very happy customer. All quotes include the agreed copy and two rounds of revisions, to make sure you’re thrilled with the final product.
Well targeted, results driven content is the single most effective use of your marketing dollars. We can help you write copy for your website, print ad, newsletter, company communications, blog or press release that is clever, succinct, optimised for SEO and which powerfully connects your brand to your target audience.
Struggling to write copy that connects and cuts through?
Get a Home Page/About Page/Bio Combo with up to 2 bios and 2 rounds of revisions from $599 + GST
Need something else? Just ask. We write blogs, catalogues, sales materials, EDM’s and more!