No doubt you have heard the word GDPR before and wondered what it was all about and what it might mean for your business and your customers. To summarize, as of May 25th, the General Data Protection Regulations (GDPR) came into effect, changing the way that online businesses treat their consumers, and the way that they conduct business.
Well let’s face it, a lot of business nowadays is conducted online anyway, in effect, influencing virtually everyone. Including the customer.
The Basic Influence of GDPR
GDPR in a nutshell. These regulations have been designed and brought in to effect to combat those companies with questionable moral ethics from collecting their clients/customers data, and selling that information to the highest bidder.
For the Consumer: What this means for the consumer is an end to an overflow of spam cluttering their inboxes. This goes for cold callers too.
For Business Owners: Business owner are often left with smaller mailing lists. The upside of this is that hit rates should increase, as those being mailed are the customers that want to receive your marketing and promotional information.
GDPR is not something that you should get into a spin about, it’s easy to get ready and be compliant, and it is not aimed at gunning-down smaller businesses. It has the main aim of protecting the consumer, allowing them greater control as to who can access their information.
What You Should do as a Business Owner
First of all, there is no need to panic…becoming GDPR-ready is not a train smash, nor is it worth panicking about too much. Although the GDPR has been set up to protect the data rights of European Union (EU) citizens, any website interaction with visitors located within EU is going to require your GDPR compliance.
Step 1 – Find out if you are affected
As with anything, first find out if you have anything to do. Find out if and how your business is affected by the new guidelines, and if so…take it from there. The chances are that if your website collects customers/users emails addresses, then it’s highly likely that you are dealing with citizens of the European Union. In today’s global economy, it’s hard not to. Opt-ins, freebies, promotions, anything that requires your customers to give you their data qualifies for protection and compliance.
Step 2 – Renew and update Privacy Notices and your T’&C’s
Step 3 – Get genuine and freely given consent from new subscribes
In line with the new law of the land, for your business to be able to receive ‘freely given consent’ from your customers, your confirmation box need to be an un-checked box, along with the business’s GDPR compliance copy. This is the new standard for every freebie, opt-in option, newsletter, or anything of the like. The check box can neither be pre-ticked, nor can it be made required.
GDPR key points
- Consent means offering users a real choice and control, requiring a positive opt-in. Pre-ticked and default consent options are not going to cut it
- Tell people how and make it easy for them to be able to withdraw their consent
- Be clear and concise in your explanations
- Avoid making consent a pre-condition of service
Now for the hack: Now have we found the perfect hack for you and your business or what? Becoming GDPR compliant is now being made easy and convenient with this new and powerful WordPress plugin. Create consent requirements for your privacy notice, cookie consent prompts, and more. Why not get yourself ready right here! http://wpgdprfix.in/
If you are interested in this or any of our email solutions to help set up your newsletters or email sequences contact us at [email protected]