The simplest SEO tactic there is—Google My Business. Since its launch, Google My Business has emphasized how important local search is to its algorithms. Through the use of Google My Business, businesses now have a way to present their brands and locations on Google search and Google Maps. Really, you should be making the most out of this FREE tool. Yes, FREE, and it takes about 2 minutes to set up.

Why should you do this? Listing your business will help you increase your visibility. It isn’t just posting an address and phone number anymore. You can provide your audience the location of your business through maps, the hours your business is open, a description of your business, your website and social links, as well as ratings and reviews. All crucial pieces in the puzzle of engaging with your audience. Furthermore, Google has placed increase visability around local listing resuts on mobile. Hugely important when mobile search is increasing at an incredible pace. To simply put it, without Google My Business, you will not be appearing on any local listing, nuff said.

Another great thing about Google My Business? It’s easy to update and edit your information. Does your business have special out of office hours? No problem, Google will send you notifications to remind you to update those.

Let’s cut to the chase. Here is how you sign up:

● Visit: https://www.google.com.au/intl/en/business/
● Fill out the form provided after you click “Start Now”. The form will ask you for your business name, phone number, website, etc.
● Verify Your Business. Google will want to verify that your business is located where you say that it is. This usually means waiting 1-2 weeks for a postcard with a verification PIN. Be sure to keep an eye out for the postcard, as you will have 30 days to mail it back.
● Confirm your Business. Set up a Google+ Page.

We hope you make the most out of this simple tool. Goodluck, and till next time!