You might be wondering whether Instagram is a valuable tool for your business, but let me tell you: it absolutely is! Put simply, Instagram is an efficient marketing platform for two main reasons: it’s visual and it’s social.
Some of the best brands on Instagram are successful because they can inspire, entertain and engage their audience. Today’s hack is all about how you can leverage the potential of Instagram to grow your business.
Benefits of Instagram
There are two basic advantages that make Instagram a critical player in a robust digital marketing strategy:
Instagram Drives Interest In Your Brand
This one is really simple: when you create beautiful, fun, or interesting visuals, it naturally drives interest to your brand and puts you into the consideration set. A key goal is to increase your number of genuine followers. One vital way is to offer engaging content they can’t or rarely see elsewhere. Make sure your content is related in some way with your products, industry or audience interests and stay on theme.
Instagram will build your Social Proof
There’s a critical step in the buying process that’s particularly difficult to tap into with traditional marketing strategies: social proof. We’ve covered the topic before so make sure you go back and read it but, in a nutshell, social proof is the equivalent of a recommendation. When people are navigating through the purchase process, they usually get to a stage where they are evaluating their options. At this point, one of the most important deciding factors, is the opinion of a trustworthy source.
So how do you work with Instagram to build this social proof? One way is including your client’s work and testimonials as part of your Instagram content – creating posts with a quote from one of your clients for example. Another way is you can work with influencers who love your product to post reviews and re-gram their positive feedback. You can also create opportunities for people to mention your products and tag you in through competitions.
How to create a winning Instagram strategy
Without a proper plan, it will be harder for you to gain, retain and engage followers. Here are a few things that will help you get the most out of your Instagram business account:
- Determine who are your most effective influencers
Take a good look at your product or service: who are the most appropriate people to recommend it? It could be professionals or aspirational people who your customers would look to for advice. Once you have a target list of influencers, approach them with opportunities to use and review your product so you can drive social proof
- Create content that will interest and drive your followers
To do this properly, you need to think about what it is you’re selling and how you think your followers want to see it and how your influencers want to talk about it. Instagram is a powerful inspirational tool: use this concept to your advantage! Show followers something unique.
- Engage with followers and create a personal connection
Instagram is also a social platform, so make sure you converse with your followers. Like their photos, reply to their comments, ask questions in the captions and engage a conversation. The more interest you show in them, the more they’ll show in you.
- Use hashtags (and create your own) to make your content easy to find
Hashtags allow people to understand what you’re all about, but also make your content easy to find. By adding hashtags to your posts, you can ensure your content will be shown to a greater number of people who are potentially interested in your brand.
And now the hack….
One of the biggest owned social media challenges our clients come to us with, the time it takes to manage their accounts effectively. So generally when we take over their social media management, there is not a lot of love there. This hack presents to you, two great tools that will help you save time when managing your Instragram account and help it flourish! Shop around for apps that will automate some of the more tedious or time consuming aspects of managing your account. Check out our favorites SocialDrift and Repost for Instagram. SocialDrift is a great tool to help you increase your audience organically. And Repost for Instagram makes it super easy to repost your favourite content on Instagram while giving credit to its producer.
However, if you are at that point where your zone of genius lies somewhere far away from social media, then hand it over. If you would like to talk to us about managing your Instagram or Facebook page, please email us at [email protected]. We have a special on for June only. If you hand over to us your creating and scheduling for Instagram, you will get the first month for $799, that is a saving of $200 a month off our regular fee.
inject some of your personality in there, so you may not want to change all their suggestions, but we think it is a great tool. Give it a try and let us know what you think www.hemingwayapp.com/.
However, if you would rather take the copywriting pain away completely contact us at [email protected] For this month we are offering an hours free copywriting for anyone who purchases 4 or more hours of copywriting for their website, blog or social media/ facebook page and mentions this hack!