As we crash land back into a postish-COVID reality, battered and bruised and maybe a little wiser many of us are checking in on our marketing investments and looking for ways to work a little smarter. A fab place to start is to look at some smart tools that might save you time and help you work a bit more efficiently.
Today we shout out 5 vital tools to get across, to up your keyword research game. Let’s get at it!
- Keyword Finder (Kwfinder.com)
One of the hardest things when starting out in search is where to start. Put simply, start here. This great little tool is super simple to use for finding search terms. It boasts to be only keyword research tool in the universe you will ever need and with a free 10 day trial, it’s worth checking out. This is a great tool for organic search and finding Long-tail keywords. This will help you optimise your website content, so that you can reach more people. It’s also a great way to borrow from your competitors with a handy section on competitor keywords, so you can see what they are ranking for. You can get granular with this and enter a specific topic you want to write about. Say you are a fashion boutique and you want to write an article about hat trends, you can add the search term and see who ranks for it, then when you have found your competitor, enter their article url details into KWfinder, and you can see all the other search terms that it ranks for – steal them for your own blog.
- Answer the Public (answerthepubIic.com)
AnswerThePublic is a ultracool tool that helps you find out what your customers are asking about. It does this by listening into autocomplete data from search engines like the Big G. From there it spits out every useful phrase and question people are asking around your keyword.
It’s also pure gold from a consumer insight perspective and you can use it to create fresh, super-useful content. products or services that your customers really want. Get insights to refine what problems or questions your product/service is answering for someone. You can discover unexpected insights and hidden niches that boost organic search.
- Google’s Trends (trends.googIe.com)
This nifty keyword tool is a must for your toolbox. It allows you to see the search trends in any country in the world you may be targeting. Simple as, you just enter the search term or topic, press search and it spits out a graph with the search interest over time as well as a map showing the interest by sub-region. You can compare the interest with other words too. This is a great way to get an understanding on say a peak in your organic results. An example of this is in the education sector, during COVID, we found ‘online courses’ as a search term shot up in Australia, effecting our educational clients, who noting this promoted or established online offerings for this time.
- Google’s Keyword Planner (ads.google.com/aw/keywordplanner)
To use the google keyword tool, you need to create a Google Ads account (it will take you a couple of seconds if you have a Google account already). After the signup, go to Tools – Keyword Planner. Select ‘Find new keywords’ and enter your seed keyword(s) to get the suggestions. Seed keywords are any phrase that describes the topic. You’ll see a list of keywords sorted by the relevance to the seed keyword/s, their monthly search volumes and their competition, from a paid perspective. This is a great tool for PPC and it’s free. Righto!
- Google’s Autocorrect, ‘People Also Ask’ and ‘Searches related to’ tools
Great for beginners, these gems provide a super easy way to research and get insights into your customers. For Autocorrect, Type in keywords into Google’s Search bar followed by each letter of the alphabet, for an array of suggestions. These will be search terms others have used. Another features you’ll see in the search results is the “people also ask” snippet. It appears mostly for question queries and suggests other related questions – this can give great inspo. for long-tail question-type terms. Plus, if you click on one of the questions, more related questions will appear. For ‘Searches related to’, this is like Autocorrect, but features at the bottom of the search page – check them out!
Finally, I can’t end this hack without also giving a shout out to Google’s Search Console, which is a great way to find highly relevant terms that you already rank for so you can maximise them. Tops.
Bear in mind that although these are a suite of ace tools, they alone will not enable a flood of traffic that will convert, you’ll want to couple it with a strong SEO and PPC strategy.
If you want help with keyword search, PPC (Google Ads) and/or SEO, outsource it to an Australian Marketing Agency that has proven results! Give us a buzz!