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Fairina Cheng Jewellery

Description
THE BRIEF:  To help Fairina from Fairina Cheng Jewellery nail her brand statement and build a marketing funnel to suit her unique products.
THE WORK: We helped Fairina really nail her ideal customer and what motivates them to seek out something less than mainstream. We identified ways to connect with customers and expand her revenue model. Developing a brand statement to reflect the nuances of Fairina's brand was a challenge but the end result was worth it. She's now kicking goals and leaving many smiling customers in her wake.