THE BRIEF:  Musluv were a small company with a unique product, a baby muslin cover with built-in UV protection. They believed strongly in the uniqueness of their product but didn’t know how to start to launch it. They engaged The Brand Architect to work with them on their kick-starter campaign to raise funds to sell their unique product.
THE WORK: We started by launching an effective kick-starter campaign via social media. We managed to help them raise the full amount of capital needed to launch. Following this we built their marketing funnel and manage on-going their Facebook Ads. Throughout we provide guidance and support with all marketing aspects sharing our experience launching product-based businesses locally and internationally. Natasha, one of the founders, continues to work with The Brand Architect on an ongoing basis as she navigates the world of product sales and going global.