The Adorn Collective
DescriptionTHE BRIEF: Every marketer worth their salt should also be an entrepreneur. In mid 2014, a fashion designer friend and I pooled our talents and launched 'The Adorn Collective', a collection of fun, fierce, fashion-forward jewellery at affordable prices.
THE WORK:I'm responsible for the business and brand side of things, she does the fun stuff. We do absolutely everything from logo design to photography, social to sourcing and everything in between. Together we are building a brand with the kind of eye watering repeat custom and loyalty metrics I only dreamed of during my corporate years.