Arlix and HufieThe Brand Architect2021-10-21T13:34:23+11:00
Arlix and Hufie curate clothes and accessories for little ones. Everything they do is led with an ethical heart and Mumma in mind. They stand for conscious shopping and for every purchase, Arlix and Hufie work with One Tree planted to plant a tree in Australia. They are a small Australian business, working from Queensland, who wanted to grow awareness of what they are doing and ensure their socials reflected their brand values.
We met with the team at A+H and worked on a social media strategy that would reflect the values they want to be known for. We worked on a visual identity and templates for their Instagram channel that would align with this and key message threads that would be woven through. We looked at a mix of engaging, inspiring, educational and promotional posts that would bring their socials to life, draw in new customers and move existing ones from consideration set to conversion. We also worked on a growth strategy to build followers. The end result has drawn more followers, more engagement and ultimately more sales.