Australian Academy of Cinemagraphic MakeupThe Brand Architect2022-02-10T12:16:53+11:00
We moved to building a commercially focused digital strategy, that included Facebook Ads, SEO and Google Ads working towards the CPL objective. This has been implemented and we are managing it accordingly. Our focus in addition to management is now, helping the client to ascertain the student journey from first touch through to enrolment to determine CPA.
Client's Challenge
First stop for this client was a website rebuild. With the old website providing poor UX. Once this was completed the client needed to leverage this new website by implementation of a robust digital marketing strategy that would meet not only his lead expectations but a cost per lead (CPL) performance metric.Solution
Leveraging our Managing Director’s extensive marketing experience in the Tertiary Education space, we developed a new IA that would improve UX and ultimately website conversion.We moved to building a commercially focused digital strategy, that included Facebook Ads, SEO and Google Ads working towards the CPL objective. This has been implemented and we are managing it accordingly. Our focus in addition to management is now, helping the client to ascertain the student journey from first touch through to enrolment to determine CPA.
