Cairns Business CollegeThe Brand Architect2019-09-09T10:24:44+11:00
Cairns Business College then engaged with The Brand Architect to implement and manage their digital strategy to meet these performance metrics. This includes SEO, Google Ads and Facebook Ads.
Client's Challenge
Cairns Business College's Managing Director tracked us down, having previously worked with our Managing Director here at The Brand Architect. At that time, she was instrumental in his last College growing from $13m to $38m turnover pa. So, he knew he could turn to her for sound advice. He felt that something was amiss in his marketing strategy and had some big budget expectations to fill.Solution
Our first port of call was to undertake an extensive deep dive into the current state and overlay that with what the future state needed to be. The output was a commercially focused channel strategy that considered performance metrics across the student journey, to ultimately achieve the revenue outcomes necessary.Cairns Business College then engaged with The Brand Architect to implement and manage their digital strategy to meet these performance metrics. This includes SEO, Google Ads and Facebook Ads.
