Clean HQThe Brand Architect2022-01-18T13:24:00+11:00
Clean HQ is the cleanest place on Social Media! They have an exclusive range to Australia of must get your hands on cleaning products that are followed by thousands. They bring brands such as The Pink Stuff, Minky, Scrub Daddy, Astonish cleaners and Fabulosa. Clean HQ connected as they felt their organic social game needed the ante lifted. It lacked strategy and coherence. They wanted to reach more Aussies and get them connected with the range of brands they represent.
We took a deep dive into the market place they operate within. Researching competitive landscape, checking out their audience and completing hashtag research. We then took some time to consider the brand direction and gave the feed a style face-lift, by refreshing the colour palette, fonts and templates. With new templates we were able to streamline the look and feel of the feed and help tie the colours in with the sub brands they have on offer. Finally we considered the content strategy covering key pillars of content that we know their audience will love. This is tested in a ongoing basis along with post times, content types and hashtags.