IkonThe Brand Architect2021-12-17T17:45:13+11:00
Ikon are empowering the next generation of life changers. With degrees focused around authentically connecting with and developing the potential in people. Whether their passion lies in the world of Counselling, Psychotherapy, Arts Therapy or Early Childhood Education, they take their students on a journey towards a deeply rewarding career. Ikon initially contacted us to help them promote their ECC course but then needed support repositioning themselves in the market, to attract new students, and to drive internal and external alignment.
Through sessions with internal stakeholders, staff and researching their position in the market, we worked on their re-branding, including their brand strategy and messaging. Following that we've worked with them on their brand style guide, giving them their visual direction and therefore rounding off their Brand Strategy Document.