MCI InstituteThe Brand Architect2019-09-06T17:32:28+11:00
As a result of our initial work with MCI we have been lucky enough to extend our relationship to an ongoing one. We now manage their Google Ads, SEO and Facebook Advertising against performance metrics set in the channel strategy to deliver the lead volumes they need to meet new student numbers as they push into scaling their operation.
Client's Challenge
The team at MCI Institute were ready to scale back up their Vocational Education and Training arm of their business after legislation changes had impacted the industry. They needed a solid strategy to tackle their entry back into the market.Solution
Leveraging The Brand Architect Managing Director's extensive experience in strategic marketing roles within the tertiary education sector, we developed a full channel strategy that included performance metrics through to CPA by channel.As a result of our initial work with MCI we have been lucky enough to extend our relationship to an ongoing one. We now manage their Google Ads, SEO and Facebook Advertising against performance metrics set in the channel strategy to deliver the lead volumes they need to meet new student numbers as they push into scaling their operation.
