NBIAThe Brand Architect2023-05-12T14:35:01+10:00
The National Business Institute of Australia (NBIA) contacted us after being told we were the go to agency for tertiary education. This is one of our specialty areas with over 15 years experience marketing for this industry, we definitely know a thing or two. NBIA is a private Business School and Registered Training Organisation based in Melbourne. They offer online accredited qualifications including certificates, diplomas and advanced diplomas in business, management, finance, RG/PS146, teaching and assessment that provide effective academic and skills training and certification that lead to rewarding careers. They contacted us because they were looking for someone to take over and build out their google ads.
Our solution was more than just considering the google ad strategy and implementing it for this client. They needed to rely on our holistic expertise in the space. Firstly we took a look at their website and considering the user journey we recommended a number of key changes for their web developer to implement. We also provided strategic advise around the nature of decision making process of a prospective student and how the leads needed to be treated once we handed them over. Our team is not just focussed on the role we play but how all parts come together and if we can offer value in other areas we always will.