On Song GroupThe Brand Architect2021-11-02T09:29:34+11:00
Client's Challenge
Dr Miranda Jensen was short on time, but not on passion. She started On Song Group in 2014, a boutique Change Management Consulting practice, motivated by challenging the status quo and developing new approaches to realise outcomes in more efficient and effective ways. She needed a marketing partner to help her leverage digital channels to reach and obtain new customers for her life-changing courses.
Solution
By leveraging the free content she has, using digital marketing we are growing her database of subscribers. Contacts captured at the top of the funnel will run through the nurture sequence and convert. This insight helps identify the type of audience most likely to convert and can be leveraged to target more of the same.
