Solution

We leveraged Facebook and Instagram Ads to help grow the audience. Identifying a number of audiences we tested out creatives against those audiences to identify those who are most likely to connect and join the WWA community. We worked with WWA to develop a landing page that invites users to sign up to the mailing list. We also worked with WWA to develop a strategic email funnel using a variety of flows to ensure the information was targeted and relevant as well as worked to help drive members of the community to come along to an upcoming adventure trip.