Digital Strategy Scorecard Quiz



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    Do you have a clear understanding of your user journey?
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    Are you and your team excited and inspired by your business logo and branding?
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    Does your logo and branding align with your business at its core and showcase your unique business magic?
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    Do you have a well documented brand style guide that communicates your logo rules, brand colours, typography and how to convey your brand online?
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    Have you completed a rebrand or brand refresh in the last 3 years to keep your business brand up to date with your industry standards and how your business is evolving?
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    Do your marketing images engage and accurately display your product, service and your team or clients in action?
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    Have you invested in a professional photo and video shoot for your business in the last 12 months? This doesn’t include the iPhone shots of your Christmas party!
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    Does the content of your website accurately describe your services or products and convey your unique magic?
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    Is your content written in your unique business language, with a distinct personality, tone, and identity?
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    Does your content communicate what you do differently to your competitors and why someone should choose you over the rest?
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    Do you have testimonials and case studies on your website to build credibility and demonstrate the epic results and outcomes you are getting for your clients?
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    Is your website easy to navigate and understand for a new user?
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    Is the traffic and conversions on your website currently being measured properly?
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    Are you publishing regular blogs (at least once a month)? Yes, these are still very much relevant.
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    Do you know the keywords people are searching for in Google?
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    Do you have a partner who can help you navigate the more technical side of a website and make the improvements you need?
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    Is your website built current, highly functional, and appropriately suited to the many different devices currently on the market? More often than not, users are visiting from their mobile phone rather than a desktop computer.
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    Have you clearly defined your ideal client avatar? If you don’t know what we are referring to here, it’s a no!
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