You’re at your best when you’re working in your zone of genius. You also know that a business today needs a social media presence.
So, what do you do when there’s absolutely no overlap between your zone of genius and the social media landscape? Be efficient. Outsource to someone who loves it.
Spend enough money and you can convince anyone to take a look at what you are offering. However, it’s not until you build emotional connections with them that they’ll be convinced to come in close, to care about you, and to visit you more than once.
Great social media content requires an eye for an appealing aesthetic, the knack of knowing engaging content when you see it and the confidence to promote your brand personality. Most of all it requires you to know the stories that need telling and how best to tell them.
But the goal is simple: your social media activity MUST contribute towards your business goals. We have NO time for social media strategies that cannot deliver ROI and neither should you.