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get social media off your plate

are you drowning in disconnected social media to-do's?

it's time to cut through, connect and build a lasting relationship with your customer

thebrandarchitect

You’re at your best when you’re working in your zone of genius. You also know that a business today needs a social media presence.

So, what do you do when there’s absolutely no overlap between your zone of genius and the social media landscape? Be efficient. Outsource to someone who loves it.

That’s us!

Spend enough money and you can convince anyone to take a look at what you are offering. However, it’s not until you build emotional connections with them that they’ll be convinced to come in close, to care about you, and to visit you more than once.

Great social media content requires an eye for an appealing aesthetic, the knack of knowing engaging content when you see it and the confidence to promote your brand personality. Most of all it requires you to know the stories that need telling and how best to tell them.

But the goal is simple: your social media activity MUST contribute towards your business goals. We have NO time for social media strategies that cannot deliver ROI and neither should you.

at our core

thebrandarchitect

We believe that marketing is no more or less complicated than a conversation.We believe that nothing unlocks big picture thinking like turning off your phone, getting out the coloured textas and having a laugh with grown ups who know their stuff. We believe in quality over quantity, though we disagree with the degree to which this applies to wine (but not gin).

We believe that all good business practice begins with an attitude of service. We believe that the best messages are communicated via satire, sarcasm, and snark. We believe in regular humility, occasional gratitude, and lifelong learning. We believe that growing businesses have nothing to fear from big corporates who conduct consumer research behind glass. We believe in workplace diversity, equal access to opportunity and in solemnly voting for the political party you hate the least. And we believe that everyone has an interesting story to tell.

Here we are

Product Obsessives, Storytellers & Business Builders

thebrandarchitect
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Kristy Chilman
Managing Director and Owner
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Kristy Chilman
Managing Director and Owner
Having recently taken the mantle of owner and Managing Director of The Brand Architect, Kristy is passionate about ensuring happy, profitable customers. As comfortable around a spreadsheet as she is setting the cat amongst the pigeons in the design studio, this former Marketing Director is a natural strategist and all round force to be reckoned with.
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Nina Canet
Digital Marketing Manager
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Nina Canet
Digital Marketing Manager
A Facebook Ads ninja, Nina has close to 2 decades experience in media, marketing & entrepreneurship. A digital marketing machine additionally skilled in CRM, SEO, SEM, PPC, email automation & website analytics, Nina has the ability to cut through all the techy jargon and get to the heart of her clients marketing objectives.
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Madeline Clare
Designer
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Madeline Clare
Designer
Utilising her own unique modern, minimalist aesthetic Madeline is adept at turning our client’s visions into the sort of design that isn’t just beautiful – it’s usable. Working on everything from logos, illustrations, web design, packaging, digital & print Madeline is the yin to our copywriter’s yang, bringing personality filled brands to life creatively, consistently and professionally.
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Heather Cox
Account Manager and Social Media Manager
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Heather Cox
Account Manager and Social Media Manager
Her main remit is to be the client spokesperson at TBA and she loves it. Heather spent more than a decade in marketing, commercial, and relationship management roles in telecommunications retailer and supplier environments giving her a broad range of experience across the marketing mix. A social media tragic and on-the-side content curator, Heather is a natural copywriter. Like all the best Australians, she’s an import from across the ditch.

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thebrandarchitect

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