get social media off your plate

You’re at your best when you’re working in your zone of genius. You also know that a business today needs a social media presence.

So, what do you do when there’s absolutely no overlap between your zone of genius and the social media landscape? Be efficient. Outsource to someone who loves it.

That’s us!

Spend enough money and you can convince anyone to take a look at what you are offering. However, it’s not until you build emotional connections with them that they’ll be convinced to come in close, to care about you, and to visit you more than once.

Great social media content requires an eye for an appealing aesthetic, the knack of knowing engaging content when you see it and the confidence to promote your brand personality. Most of all it requires you to know the stories that need telling and how best to tell them.

But the goal is simple: your social media activity MUST contribute towards your business goals. We have NO time for social media strategies that cannot deliver ROI and neither should you.

Social Media Strategy

It's storytelling; for profit

Great stories make people feel something.

When we build social media strategies, we stick to the fundamentals of story structure. There are scenes, characters, fears, broad themes, a beginning, a middle, and an end. We provide you with clear ways to build your brand, increase visibility, and tell your brand’s story in the most effective and authentic way for the digital landscape.

That all sounds great, but what do you really get?

A clear target customer avatar;
A review of your competitors and how they perform on social media;
Clear and achievable strategic objectives;
Data driven insights and recommendations about channel selection and role;
A content plan designed to tell your brand story and reflect brand values;
Example mood board;
Detail! Think example content, recommendations for posting frequency, tone of voice and hashtags;
Recommended metrics to review

We love the high-level brand story telling but don’t shy away from the detail. Consider this your how-to manual. It doesn’t matter whether you intend to manage social media in house, do it yourself or hire someone to post for you – the Social Storytelling strategy makes managing your social media idiot proof.

We absolutely love putting these strategies for clients and watching their tribe gravitate to their social media channels. Book an obligation free 20 min consult with us to get yours!

From $599+GST

Social Media Management

Build genuine connections

Vanity metrics aren’t welcome here. When we manage your social media, we’re aiming for outcomes that clear and tangibly benefit your business.

What we can do for you:

Source relevant and engaging content for your social media channels;
Edit and utilize existing content and imagery you have for maximum value;
Schedule and manage posting on your behalf;
Monitor interaction and encourage engagement;
Interact with relevant stakeholders and influencers on your behalf;
Report on engagement and other relevant metrics monthly.

Get social media off your plate and on to ours. Book a free 20-minute consultation to discuss your needs and get answers to any lingering questions.

From $599 per month + GST

Want us to run your Facebook Ads? We can also handle your digital lead generation…

We believe that marketing is no more or less complicated than a conversation.We believe that nothing unlocks big picture thinking like turning off your phone, getting out the coloured textas and having a laugh with grown ups who know their stuff. We believe in quality over quantity, though we disagree with the degree to which this applies to wine (but not gin).

We believe that all good business practice begins with an attitude of service. We believe that the best messages are communicated via satire, sarcasm, and snark. We believe in regular humility, occasional gratitude, and lifelong learning. We believe that growing businesses have nothing to fear from big corporates who conduct consumer research behind glass. We believe in workplace diversity, equal access to opportunity and in solemnly voting for the political party you hate the least. And we believe that everyone has an interesting story to tell.

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Kristy Chilman

Managing Director and Owner

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Kristy Chilman

Managing Director and Owner

Having recently taken the mantle of owner and Managing Director of The Brand Architect, Kristy is passionate about ensuring happy, profitable customers. As comfortable around a spreadsheet as she is setting the cat amongst the pigeons in the design studio, this former Marketing Director is a natural strategist and all round force to be reckoned with.

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Nina Canet

Digital Marketing Manager

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Nina Canet

Digital Marketing Manager

A Facebook Ads ninja, Nina has close to 2 decades experience in media, marketing & entrepreneurship. A digital marketing machine additionally skilled in CRM, SEO, SEM, PPC, email automation & website analytics, Nina has the ability to cut through all the techy jargon and get to the heart of her clients marketing objectives.

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Madeline Clare

Designer

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Madeline Clare

Designer

Utilising her own unique modern, minimalist aesthetic Madeline is adept at turning our client’s visions into the sort of design that isn’t just beautiful – it’s usable. Working on everything from logos, illustrations, web design, packaging, digital & print Madeline is the yin to our copywriter’s yang, bringing personality filled brands to life creatively, consistently and professionally.

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Heather Cox

Account Manager and Social Media Manager

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Heather Cox

Account Manager and Social Media Manager

Her main remit is to be the client spokesperson at TBA and she loves it. Heather spent more than a decade in marketing, commercial, and relationship management roles in telecommunications retailer and supplier environments giving her a broad range of experience across the marketing mix. A social media tragic and on-the-side content curator, Heather is a natural copywriter. Like all the best Australians, she’s an import from across the ditch.