TBA About US
TBA About Us
The Brand Architect Yellow Arrow

About Us

A TEAM OF CORPORATE ESCAPEES, WE’VE OWNED A BUSINESS (OR FOUR) OF OUR OWN. WE BLEND BIG BUSINESS MARKETING EXPERIENCE WITH SMALL BUSINESS AGILITY. AND BECAUSE WE’VE WORKED CLIENT-SIDE BUILDING BRANDS END-TO-END, WE CAN TELL OUR P&L’S FROM OUR BALANCE SHEETS.

Grounded in the values of simplicity and service, it is our fundamental belief that marketing is a conversation with people who you can help. We work alongside business owners to create a roadmap for steady growth, fuelled by genuine connection with your ideal customer and an authentic point of difference vs. your competition.

We help to clear through the clutter, create structure and step-change business performance.

The Brand Architect Yellow Arrow

Welcome. This is us.

A TEAM OF CORPORATE ESCAPEES, WE’VE OWNED A BUSINESS (OR FOUR) OF OUR OWN. WE BLEND BIG BUSINESS MARKETING EXPERIENCE WITH SMALL BUSINESS AGILITY. AND BECAUSE WE’VE WORKED CLIENT-SIDE BUILDING BRANDS END-TO-END, WE CAN TELL OUR P&L’S FROM OUR BALANCE SHEETS.

Grounded in the values of simplicity and service, it is our fundamental belief that marketing is a conversation with people who you can help. We work alongside business owners to create a roadmap for steady growth, fuelled by genuine connection with your ideal customer and an authentic point of difference vs. your competition.

We help to clear through the clutter, create structure and step-change business performance.

We help to clear through the clutter, create structure and step-change business performance.

The team is selected based on intelligence, inappropriate sense of humour and commitment to excellence.

We’ve never worked with anyone who doesn’t appreciate every single client and empathise with the hopeful, terrifying and exhilarating journey they are on and we never will.

We work flexibly across time zones & will always buy you a G&T when you’re in Sydney.

Our Work. Made with Love.

We’ve worked with some of the worlds biggest and best loved brands, as well as many growing Australian businesses. Check out the challenges we are helping our client resolve!

The Brand Architect Yellow Arrow

Purpose.

We’re here to deliver simple, human centred and insight driven strategies that benefit businesses and the people in them.

The Brand Architect Yellow Arrow

Mission.

We get out of bed driven by our desire to be Australia’s best loved plugin marketing partner.

The Brand Architect Yellow Arrow

Values.

Oh and we have a bunch of values. Useful to know what is driving our kick ass attitude and behaviours:

Humble (with a hint of Kayne)
We’re super grateful that clients entrust us to help grow their businesses. We’re confident in our expertise and the value we will provide and we’re not ashamed of that.

Do what you promise
The creative idea is only as good as the execution. We’re so goddam accountable and completely transparent. We take responsibility and don’t make excuses.

Beat the bench
Every day, in every way, we seek to do a better job for our clients, in our business and in our personal lives. We celebrate our achievements and then we use them to set a new benchmark.

Evolve
We’ll win by doing new things. Looking at briefs differently and working in novel ways. Good work takes shower thinking time.

OUR RAVING BRAND FANS

“I’ve worked with other marketing people before, in my private label business and it all felt like BS. I feel like I get amazing value, dedication and time from The Brand Architect”

“Before The Brand Architect, I was just crossing my fingers and hoping I would get bookings, which I knew wasn’t the best approach.”

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“They worked tirelessly to make sure my investment was a success and I smashed my targets as a result.”

“The Brand Architect have delivered an outstanding website and I couldn’t recommend Kristy and her team more highly.”

“I engaged TBA to help me with my social media management, following their help on my website. My social media was being looked after by a team member with no training just a love for FB and Instagram. It was not targeted and ad-hock with no strategy. TBA helped me to work to a plan. We chat about what’s important for the month to come and strategize for an outcome. It has saved me time and given me a direction. Thank you TBA for all the support and help! I recommend TBA to anyone who wants a social media plan and doesn’t have time or inclinations to do it themselves.”