Are you feeling a bit hesitant about partnering with a marketing agency? We completely understand. Embracing any new outsourcing arrangement can be a leap of Faith.

Let’s dive into some of the typical concerns we’ve heard while conversing with various business owners and teams and how The Brand Architect differentiates in the marketplace.

Loss of Control: are you worried an external agency may not fully understand your brand, messaging, or values? Worried that this could lead to a loss of control over the marketing strategy, and damage the brand’s unique identity? 

We understand that inviting someone into your team requires trust, not only in their technical capabilities to get the job done, but also in their understanding of who your brand is and what it stands for. That’s why when you partner with TBA, we see ourselves as an extension of your team, working closely with you to develop a marketing strategy that aligns with your unique identity. We take the time to understand your business and the competitive landscape you operate in before tackling the strategy and execution plans. We ensure that every piece of content and every campaign is approved by your team before it goes live, giving you the final say in maintaining control over your brand’s image. 

Confidentiality and Security: Concerns regarding the security and confidentiality of sensitive business data and strategies shared with external parties.

Security and confidentiality are paramount concerns for any business, and we take them very seriously. Our agency has robust security measures in place to protect your sensitive business data and strategies, ensuring no information is ever shared publicly, unless otherwise agreed upon. You can rest easy knowing that your sensitive business data is safely protected. 

Alignment with Goals: Fears that the outsourced marketing efforts may not align with the company’s overall goals, brand identity, or long-term vision.

Our talented team of marketers includes direct contact between you (the brand owner and / or your team) and our Digital Account Executive, to discuss all aspects of your brand, your promotions, and your plans for the future. We invest time upfront to understand your objectives and ensure that our marketing efforts are in harmony with your vision. We regularly assess and adapt our marketing campaigns to ensure that we remain aligned with your evolving business objectives.

Communication Barriers: Potential challenges in communication and understanding due to geographical, cultural, or language differences if outsourcing to a team in a different location.

We acknowledge the potential challenges in communication that can arise due to geographical, cultural, or language differences when outsourcing. To address this concern, we use various communication tools and maintain open and transparent channels to ensure that we are available to address any concerns or questions you may have in a timely manner. Our team is Australian based and has managed clients from multiple countries across various time zones without issue as we prioritise always having a clear line of communication with our clients, no matter where you are located. 

Quality Assurance: Worries about the quality and standard of work delivered by an external agency, which could impact the brand’s reputation.

At The Brand Architect, quality assurance is a non-negotiable aspect of our service. Delivering only the highest quality work that takes into consideration your unique business needs along with industry best practice is the backbone of what we stand for and how we maximise results for our clients. Our agency prides itself on our rigorous quality control process where there are multiple checkpoints between our team and yours to allow for constant review and feedback so that you always remain up to date in the campaigns we are running.

Costs and Budget Management: Apprehension about managing costs effectively and staying within budget while ensuring the desired marketing results are achieved.

Ultimately, you set the budgets, we follow them. Our agency offers transparent pricing structures and detailed project plans to help you stay within budget. We work closely with you to align our strategies with your financial objectives, making sure that you get the best return on investment without unexpected expenses. We work with you to set appropriate budgets aimed at maximising your return while remaining in a range that you are comfortable with for your business. If changes happen, it’s no problem at all! Let us know if you ever want to increase or decrease your budgets from month to month, and we will adjust all ad campaigns accordingly.

Dependency and Reliance: Fear of becoming overly dependent on an external agency, making it challenging to bring marketing functions in-house or switch providers.

At The Brand Architect, our aim is to empower your team with knowledge and expertise. We send through a detailed monthly report that goes through your marketing results, as well as explaining the steps we took, changes we made, and a detailed overview into the strategic thinking behind those decisions so that you have a comprehensive understanding of how your brand campaigns are running. We also catch up formally each month to answer any questions or take a deeper dive into areas you want to explore further. It is our aim to take our clients on the journey with as little or as much depth as you need.

In fact we have had the pleasure to work with many brands who leverage our team to scale their business to the point where they had enough profit to begin to employ their own marketing teams. In these instances we conduct a full offboarding program to ensure the new team feels comfortable to take over successfully.

Adaptability and Flexibility: Concerns about the outsourced team’s ability to adapt to changes quickly or adjust strategies in a rapidly evolving market.

Being a smaller team, we possess a distinct advantage over larger agencies, enabling us to swiftly adapt and implement changes and pivot our strategic approach. This agility, combined with our extensive years of marketing expertise both in house and as part of the agency, ensures we consistently stay two steps ahead. So when something isn’t working, we are already working on a solution or alternative that will turn things around. 

Lack of In-Depth Knowledge: Concern that an external agency may not fully understand the intricacies and nuances of the industry or market as an internal team would.

With many collective years of experience, across most verticals and companies of varying sizes, we know more than a few tricks of the trade.  In this space, things are always changing, that’s why at The Brand Architect, our team is dedicated to ongoing education and research, ensuring that we stay at the forefront of industry developments, new technologies, trends and tools that could give our clients an edge over their competitors.

As part of our onboarding program we ensure that immersion sessions take place so we have as much information as possible to commence with. This coupled with ongoing operational meetings with your stakeholders and our team as well as our own research we integrated just as any internal team member would. With this we encourage you to keep us in the conversations as you would an internal team so we can pick up the necessary and apply it to the work we are doing.

Integration with Internal Teams: Challenges in integrating the outsourced marketing efforts seamlessly with internal teams and existing processes.

Communication overcomes all challenges! At TBA, we will tell you everything we know, and we will ask you everything we don’t. Information is always a 2 way street in our partnerships, everything you can tell us about your business’ operations and processes, will only increase the value and effectiveness of our marketing activities.