The Brand Architect Yellow Arrow

Our Team


We help to clear through the clutter, create structure and step-change business performance.

Kristy Chilman

Kristy Chilman

Owner and Managing Director

Kristy Chilman is a Strategic Marketer and lead-generating machine. With fifteen years marketing experience – over ten of those leading strategy and marketing divisions – Kristy has worked with big name brands in Australia and globally across Europe, the UK, and the Middle East.

An innovative and visual thinker, Kristy loves a challenge; especially one that allows her to flex her creative muscles in the pursuit of thoroughly commercial marketing solutions that help brands grow. Her agile, lightning-fast thinking and tenacious problem-solving skills, along with her knack for identifying a brand’s tone of voice, means that she makes building personality filled brands that customers are lining up round the block to buy (literally) look easy.

Kristy knows her wines as well as her whiskey and doesn’t mind carving up on the D floor (when she’s got a night off from her babies). We tease her mercilessly about the fact that her official title is ‘Lady’. We’re considering printing on her business cards for a laugh.

Adam Landis 

Senior Digital Strategist

There’s a new ‘kid’ on the block! Meet our Senior Digital Strategist Adam.
Adam has worked in ad agencies, web development firms and marketing technology platforms for over 15 years; along the way also making time to start an online business and help out in the family toy shop, until it was sold a few years ago.
An appreciation for great ideas, enjoyment of problem-solving and a penchant for simplifying complex concepts, along with willingness to test and learn and explore new technologies has been key to Adam’s success through a period of rapid transformation in the marketing industry, but as he explains “I just love playing with all this cool stuff!”.

When he’s not crunching figures or writing creative briefs, you’ll find Adam contemplating the perfect wine pairing for his next gastronomical adventure, researching parts for his next PC upgrade or nerding out with mates playing Dungeons and Dragons.

Nina Canet

Nina Canet 

Digital Campaign Manager

Google and Facebook Ads ninja, Nina has close to 2 decades experience in media, marketing and entrepreneurship. A digital marketing machine additionally skilled in CRM, SEO, SEM, PPC, email automation & website analytics, Nina has the unique ability to cut through the techy jargon and get to the heart of her client’s marketing objectives.

One-part killer copywriter, one part data geek with a dash of visual storyteller thrown in for good measure, Nina crafts lead generation campaigns that convert and convert.

The former founder and director of Spanish street music publication, Go Magazine, she’s so deeply Barcelona she’s guaranteed to make you feel uncoordinated and uncool on sight (but she’s way too lovely to notice).

Rachel Daviss

Business Development Manager

With over 20 years experience in Business Development and Account Management across a broad range of industries, Rachel’s Project Management background highlights her skills in being a super organised go getter who is always willing to try new things and move out of her comfort zone.  

For anyone that reaches out to The Brand Architect when considering partnering with us, lucky for them, Rachel will be their first point of call to identify which specialist to connect them with, but be prepared…. she likes to talk!

Rachel is passionate about her multicultural community and we are envious of all the delicious food and grocery choices she has on her doorstep.  Surrounded by the Sydney city chaos you will usually find her hanging out at the park or escaping to the central west countryside of NSW hanging amongst the cows.

Maddie McMahon

Maddie McMahon

Visual Designer

Utilising her own unique modern, minimalist aesthetic, Madeline is adept at turning our client’s visions into the sort of design that isn’t just beautiful – it’s usable. Working on everything from logos, illustrations, web design, packaging, digital and print Madeline is the yin to our copywriter’s yang, bringing personality filled brands to life creatively, consistently and professionally.

At 20 something (we don’t really want to know) she’s the baby of the TBA family. She’s addicted to face masks, where most of us have given up on them because quite simply, they don’t make a difference once you get past a certain age bracket.

As all good designers do, she draws portraits in her spare time and buys popcorn from the movies without seeing a movie…ok maybe all designers don’t do the last point…

Steve Griffiths

SEO, Digital Metrics and Optimisation

This Englishman eats Web analytics fish and SEO chips for breakfast. Sometimes while tab-hoarding multiple Google Console instances. Others with red eyes from yesterday’s late-night soccer tournament back in the Old Continent.

Steve is our resident expert for everything techy that gets your website as on point as possible, to draw in the organic search traffic. He optimises websites for the latest search algos and makes massive online reach happen.

There’s more to Steve’s Englishness. He’s been known to forget the power of the Australian sun and turn himself pink multiple summers. And rumour has it he’s ok with room temperature beer.

Steve Griffiths

Emmerson Pasfield 

Marketing Assistant 

Meet our Marketing Assistant, Emmerson. Our newest addition to the team and now our youngest member who keeps us up to date with the GenZ lingo… she’s off the chain!

Emmerson has a Bachelors Degree in Communications, PR, a background in retail management and experience with SEO work. She is super organised and appreciates a good plan and loves ticking things off her lists. Emmerson is dedicated to learning and growing her knowledge and focused on making our clients feel loved. She is always fresh-faced ready to tackle whatever the day throws at her and is always down for a good laugh.

Emmerson is usually found bar hopping around The Shire aka Gods Country or anywhere close to the water for that matter and loves to balance her lifestyle by training at the gym.

Josh Reynolds

Digital Account Executive

New boy Josh joins The Brand Architect Team, keen to crack on as our new Digital Account Executive. Coming from a background in Customer Service and Client Relations, this millennial marketing graduate, is excited to learn as much as possible, and will be collaborating closely with our clients to smash out their marketing goals.

Josh loves Soccer, watching other sports and everything food, meaning whenever he’s not at work he’s probably either watching a match or planning his next meal..

The Copywriter Crew

And then, there’s the whole bunch of them: the wordsmiths smithing some killer voice and swag into our clients’ messaging.

Our copywriters are specialists in their fields, industries and tones, which ensures we always get the right person for the job at hand. From cheerful product websites to ultra-professional emails hitting CEOs’ inboxes, our flexible crew will grasp your brand at a glance and tell your audience the story they’ll want to hear.