Fleur McDonaldThe Brand Architect2023-05-12T14:43:53+10:00
She has a strong following as a rural fiction writer and children's author. At the time she engage with The Brand Architect her new book was launching in a weeks time and she wanted to drive brand awareness and ultimately sales of her new book.
We created a visual identity for her social media which integrated with her brand values and brand style. As part of the management, each month we develop a content strategy that reflects Fleur's brand positioning. Strategically we consider the content pillars to ensure the mix is right and engaging. Each month we report against business objectives, test and refine.
For her Facebook Advertising, we ran a rapid fire test to find winning audiences and then developed a sales funnel, driving sign ups to later retarget for book sales. There is an ongoing strategy in place that includes testing and refining to continue to drive book sales.
Alongside these services we redeveloped Fleur's site to align better with her positioning and showcase her brand and books.
Client's Challenge
Fleur McDonald is an established Australian author and highly regarded public speaker. She wanted to improve her social media presence and develop content that neatly tied in with her brand values and positioning.She has a strong following as a rural fiction writer and children's author. At the time she engage with The Brand Architect her new book was launching in a weeks time and she wanted to drive brand awareness and ultimately sales of her new book.
Solution
For her social media management The Brand Architect started with defining the strategic direction with a brand analysis and competitor review and subsequently set objectives.We created a visual identity for her social media which integrated with her brand values and brand style. As part of the management, each month we develop a content strategy that reflects Fleur's brand positioning. Strategically we consider the content pillars to ensure the mix is right and engaging. Each month we report against business objectives, test and refine.
For her Facebook Advertising, we ran a rapid fire test to find winning audiences and then developed a sales funnel, driving sign ups to later retarget for book sales. There is an ongoing strategy in place that includes testing and refining to continue to drive book sales.
Alongside these services we redeveloped Fleur's site to align better with her positioning and showcase her brand and books.
