Shield ConsultThe Brand Architect2023-07-11T12:23:01+10:00
The client came to us in need of strategic brand guidance. They were competing against the big guys but had just as much experience if not more with the additional unique benefit of a smaller dedicated team. The problem was their brand didn't look, feel or sound like this. They had an outdated website and were in a desperate need of a well defined brand strategy that would help them communicate who they were and a look that was professional and modern. They wanted to be taken seriously.
We dug deep through strategy sessions and found out who Shield Consult really is. We developed all their brand pillars and created their new brand messaging that really spoke to their key audiences. Additionally we spruced their brand up and brought it back to life by creating a fresh new style guide for them. We then took all the goodness of the brand playbook and rolled this out across their materials and created a brand new website.
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