APACThe Brand Architect2022-03-07T13:01:17+11:00
Client's Challenge
When CEO John Martin moved across to take the reigns at APAC. one of the first things he did was engage us as his marketing partner. We have had a long history of working with John in businesses he has run previously and there is a strong trust built between us. He asked us to help him grow his business through SEO and Digital Marketing channels.
Solution
They were updating their website when we connected, so we started by providing our recommendations so the website could be updated and set up to maximise their digital and SEO performance. We then began with ensuring his SEO was set up for success, researching the keywords to target and then working through the gaps in his website content so we could provide recommendations for website changes to keywords or Meta Descriptions and Titles to optimise ranking for those keywords. We helped optmise his GMB profile and set up his BING profile. We put together a 6 month SEO plan including onsite and offsite activities to grow his domain authority and improve ranking. We then started on his Digital Marketing with a robust Facebook and Google Ads strategy and on-point messaging and creative for each stage of the funnel. We look forward to seeing this education business grow!
