Salon TallowThe Brand Architect2023-05-12T14:44:04+10:00
She knew she needed to have a presence and wanted to partner with a marketing agency who could be less ad-hoc and more strategic in content management.
We took elements of her logo and brand style guide and translated them to her social media visual identity. Salon Tallow leverages TBA to craft and schedule content and report on performance her Facebook and Instagram.
Over the course of our long term relationship we have worked to refine the message and evolve the visual identity. We also work to update her website as required along the way.
Client's Challenge
Salon Tallow is a busy Salon based in the bustling heart of Balmain, Sydney. With Kylie, the founder of Salon Tallow, zone of genius sitting in managing this successful salon to be one of the most highly recommend in the area, she doesn't have time to spend in managing her social media.She knew she needed to have a presence and wanted to partner with a marketing agency who could be less ad-hoc and more strategic in content management.
Solution
The Brand Architect started with a Social Media Strategy session where we captured her objectives and agreed the type of content, frequency and performance metrics that would work for her business.We took elements of her logo and brand style guide and translated them to her social media visual identity. Salon Tallow leverages TBA to craft and schedule content and report on performance her Facebook and Instagram.
Over the course of our long term relationship we have worked to refine the message and evolve the visual identity. We also work to update her website as required along the way.
