Play4BusinessThe Brand Architect2021-11-15T09:52:56+11:00
We have worked with the Founder of Play4Business, over many years across a number of her businesses. Play4Business is the master brand for LEGO® Serious Play®. LEGO is an online program teachers facilitators how to apply this phenomenally powerful methodology, that is used by organisations worldwide to build better teams or develop their strategy. The challenge was how and where to launch this program to drive online sales.
We identified through data analysis, market demand in a number of key regions outside of Australia. From here we prepared a landing page to drive visitors to that was optimised for conversion. We now manage their Google Ads performance to drive quality visitors to site.