Original CampusThe Brand Architect2021-10-21T13:25:00+11:00
Client's Challenge
Original Campus brings a fresh new approach to education with online classes taught by industry experts and focused on real-world skills, to empower students to take the next step in their career or start their own businesses. They got in touch with us to help them create the strategy and manage launch of their domestic online offering and with over 30 years in the education space, knew we were well placed to deliver!
Solution
First we identified the business goals and parameters to define the criteria for success (cost per acquisition, scale required, etc) and then designed a funneled recruitment strategy and suggested messaging approach for each touch point. Next we defined the brand's unique selling point and competitive advantage, as well as that for each of their course offerings and crated audience targeting and ad messaging to suit. Once live, we optimised the campaigns to continually test, learn and improve and we're seeing promising leads coming through from it!
