Mango CreditThe Brand Architect2023-05-12T14:40:44+10:00
Client's Challenge
Mango Credit are a smart business that exists to make one-off lending a seamless, uncomplicated and enjoyable experience. They provide loans that can be used for any worthwhile business or personal purpose, without all the difficulties and hassles of dealing with a bank. Mango Credit was crystal clear on their customer's needs and provides a fantastic service, but needed a marketing partner who could help them bring their messaging to life. They also wanted to update their website so it is best in class, matching their service levels.
Solution
We worked to define their brand positioning and key messaging, along with creating a style guide with example applications they could use straight away. This gave them the basic foundations in which to guide their marketing going forward. We then worked with them to refresh and update their website, with an overhaul and re-build. Once that was done we helped them to define and build their keyword ranking and domain authority with monthly SEO, which worked alongside their existing Google Ads efforts to drive quality leads into the business. Since working with them we have upped their ranking, their leads and their conversions month on month.
